In September 2010, The Streaming Network received a call from the Spoke Agency, who was looking was looking to make a big splash for an Alliance Atlantis movie, FUBAR 2, set to premiere at the Toronto International Film Festival. Their idea? To have a flat bed truck drive around Toronto for 5 hours leading up to their premiere with a live band and appearances from the FUBAR 2 cast, fully in character playing heavy metal classics while we streamed the entire time live via their Facebook Page. Easy Right?
Based on our experience with the Merry Minion project the year before, we had established a protocol for streaming using the BELL HSPA network, which allowed us to handle the live streaming “on the move” and with some quick thinking from the technical producer, we were able to get a custom Facebook app built for the event in 48 hours. The show had close to 10,000 live viewers and over 4,000 FUBAR 2 fans “liked” the site on Facebook.