A study conducted by the Fournaise Marketing Group in 2011 found that 73% of Chief Executives believe their Marketing team “lack business credibility” and are not the “business growth generators they should be”. This study surveyed 600 CEOS at large and small companies in several countries with the same overwhelming trends. Your fellow marketers did not help matters in this survey when 69% of them believe their strategies do have an impact on business…..though they cannot prove it with empirical evidence.
But you want to make your CEO Happy, right?
In a recent Globe and Mail article authored by Ryan Caligiuri entitled “Moves to drive sales you CEO will applaud”, he strives to provide some tactics that help bridge the divide between what you and your CEO believe. Among the strategies put forward, Webinar and Live Event programs were recommended (obviously we would add virtual or hybrid events to the list!).
What can Webinars and Virtual Events provide you as a Marketer?
Webinars and Virtual events can expand the reach of your message and are especially important early in the sales cycle for lead generation, or nurturing efforts that take someone with a passing interest in your product or service and turn them into a qualified lead. Leads and lead quality is exactly what your CEO is looking for and to ascertain the lead quality, your sales engine needs data! An effective webinar program provides you with a number of benefits that still cannot be effectively pulled from social media and other digital marketing strategies:
- The webinar or virtual event will expand the reach of your message beyond any geographical limitations
- People provide a great deal of real data when they sign up for a webinar or virtual event, allowing you to quantify the number of solid leads you are generating
- The speakers you put forward on webinars and virtual events put your company’s best foot forward, and are generally rehearsed and on-message ensuring those prospects early in the sales cycle are hearing the message you want them to
- Unlike live events, a good webinar or virtual event platform will allow you to gain data on your audience during the event, finding out where people lost interest, what documents were downloaded most and what calls to action were taken
The Streaming Network has produced thousands of dynamic virtual events for marketing professionals looking to generate, nurture, and convert on prospective leads. Contact us if you would like to chat about how you can use these tools to impress your CEO!
Related Article: Getting with the program – The Webinar Road Map