The 360° Event enables viewers to access webcast events from any PC, BlackBerry smart phone, iPhone/iPad or Android device. When users click on the event URL, they are automatically re-directed to the webpage appropriate for their given device.
The pilot project for this service was conducted on March 30th 2011 for The Strategic Coach, where we assisted their events team to expand the reach of their live seminar by way of video webcast. Their target audience is made up of people who are consistently on the go, hence why the requirement for mobile streaming was key, as this ensured that they were able to reach as much of their potential audience as possible. One of the main objectives for this event was to generate leads, so event reporting was pivotal. To accommodate this, SN developed the 360° reporting tool, which enabled them to track all mobile registrations and views to the same effect as those who registered and/or viewed from their PC.