In September 2010, The Streaming Network was selected to host the CBC Radio One Annual Public Meeting; a bi-lingual video webcast that allows CBC Radio One Leadership to speak with their stakeholders – i.e. all us tax payers who care about public broadcasting. This event is a great showcase of what webcasting can achieve. The CBC Radio One online standard is 16×9 FLASH video, which posed a challenge because in the conventional webcast format, these dimensions would equate to the video + slides not being able to fit into the player in an elegant way. Working alongside CBC designers, we developed a player that would support 16×9 while still allowing for conventional slide content. Getting the designer involved also added some flare to the power point element of the event…overall one of the best looking webcasts of the year!
In September 2010, The Streaming Network received a call from the Spoke Agency, who was looking was looking to make a big splash for an Alliance Atlantis movie, FUBAR 2, set to premiere at the Toronto International Film Festival. Their idea? To have a flat bed truck drive around Toronto for 5 hours leading up to their premiere with a live band and appearances from the FUBAR 2 cast, fully in character playing heavy metal classics while we streamed the entire time live via their Facebook Page. Easy Right?
Based on our experience with the Merry Minion project the year before, we had established a protocol for streaming using the BELL HSPA network, which allowed us to handle the live streaming “on the move” and with some quick thinking from the technical producer, we were able to get a custom Facebook app built for the event in 48 hours. The show had close to 10,000 live viewers and over 4,000 FUBAR 2 fans “liked” the site on Facebook.