In 2007, the Canadian Institute of Chartered Accountants’ (CICA) Members’ Services group started their free Webinar Program using the Webcast Center Platform. At that time they did had planned to do 1 event per month to an audience of approximately 100 and 150 attendees. By August 2010, that same group had 5 concurrent programs running, each with external sponsors and audiences of between 1000 and 3000 attendees! What was their secret? As their service provider watching the program evolve from the start, we believe their success can be attributed to consistency in the following areas:
1. Strong Content that is relevant to the participating audience
2. A reliable format the audience can depend on
3. Dedicated focus by the organizers on the quality of the events being delivered
This focus on consistently high quality resulted in the CICA expanding their partnership with The Streaming Network and asking us to build them a Webinar Studio, complete with microphones, a mixer and a telephone interface. This webinar studio is actually a converted boardroom used only for webinars, so the set up remains, which also enables consistency.