As an early adopter of Video Webcasting, Magna has always utilized broadcast methods to deliver their AGM webcast, including satellite, broadcast fibre and microwave. In May 2010, following successful testing with an internal message, Magna moved to onsite encoding for their bi-lingual Annual General Meeting. Onsite Encoding is a method for delivering live video webcasts, which means The Streaming Network brings a mobile webcast encoding unit onsite to where the broadcast is originating from. In working with the venue in advance and testing the available IP, The Streaming Network is able to encode the signal at the source and send a single stream to our distribution servers where the viewers eventually view the webcast. Furthermore, since video needs to be processed fewer times, the quality stands up to or surpasses that of any of the of the “old school” methods.