For over 3 years we have been working with the Ontario Power Authority on their ground breaking stakeholder engagement programming, providing webcasting, webinars and event level conference call services as tools for reaching their stakeholders across the province. Our stakeholder portfolio later expanded to include consultations around the Metrolinx plan, TORONTO 2.0, and the Ontario Energy Board hearings. In March of 2010, we were able to take that experience to Alberta, where we worked with the Public Affairs and Immigration Departments on both stakeholder and outreach programs.
The model is pretty simple: take stakeholder events with a live audience and expand the reach by offering webcasts or webinars to stakeholders who are unable to attend in person. As the stakeholders become comfortable with the virtual tools, the process can naturally evolve to supplement the in-person events with intermittent virtual only communications. These events made up of virtual audiences only can be delivered in a far more cost-effective manner and involve less resource planning. On top of this, the stakeholders are communicated with more frequently and more feedback is received. Everybody wins!