When Cossette West was looking for an innovative way to “Pay it forward” for their 2009 Christmas gift to clients, they imagined having a Minion running around the streets of Vancouver doing good deeds. On top of this, they wanted their clients to be able to watch live online and participate by asking the Minion to do things on their behalf. Luckily Bell had launched the HSPA mobile network a month earlier so we were able to rely on Wish Mobile to provide us with new HSPA Internet Sticks. From there, we were able to equip the Minion with a 4-inch HD lipstick camera, fastened to his baseball hat as well as a backpack encoder. To improve the end user experience, an additional camera and backpack encoder were added, which allowed viewers the ability to switch between the first person camera (on the Minion) and the secondary camera. Viewers would then enter deeds or pick from a list of good deeds for the Minion had to accomplish each day and off he went! Upon each deed’s completion, the requestors name was displayed on screen and the tally of deeds grew in the upper right hand slide of the player. In total, we streamed live for 1 and 1/2 days with little interruption, covered 9 km of downtown Vancouver and watched the Minion do everything from giving clothes to the homeless to paying for subway rides. Over 1000 unique viewers watched the Minion complete 126 good deeds.
Check it out @ www.themerryminion.com